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Animated Advertising – 200 Years of Premiums, Promos, and Pop–ups, from the Collection of Ellen G. K. Rubin
Engelsk Paperback
Animated Advertising – 200 Years of Premiums, Promos, and Pop–ups, from the Collection of Ellen G. K. Rubin
Engelsk Paperback

387 kr
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Om denne bog
A lively look at an underexplored niche in the history of American ads: pop-ups.   Drawing from Ellen G. K. Rubin’s extensive collection of more than 7,000 pop-up books and related ephemera, Animated Advertising demonstrates how animated and dimensional paper devices have been used throughout US history to promote products, art, entertainment, and ideas. The book displays the creativity of advertisers in food, fashion, tobacco, pharmaceuticals, travel, music, politics, and more. Rubin’s diverse examples of historical paper pop-ups show how they leaped from the pack of standard marketing materials to catch the eye and inform patrons and clientele about the items being sold. Illustrated with two hundred and fifty color images, and published to coincide with a Winter 2023 exhibition at the Grolier Club’s New York headquarters, Animated Advertising is a lively look at an underexplored niche in the history of American marketing, graphic design, and paper engineering.
Product detaljer
Sprog:
Engelsk
Sider:
112
ISBN-13:
9781605831039
Indbinding:
Paperback
Udgave:
ISBN-10:
1605831034
Udg. Dato:
19 feb 2023
Længde:
12mm
Bredde:
306mm
Højde:
228mm
Forlag:
Grolier Club of New York
Oplagsdato:
19 feb 2023
Forfatter(e):
Kategori sammenhænge