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Advertising as Communication

Af: Gillian Dyer Engelsk Paperback

Advertising as Communication

Af: Gillian Dyer Engelsk Paperback
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Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
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Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
Produktdetaljer
Sprog: Engelsk
Sider: 248
ISBN-13: 9780415027816
Indbinding: Paperback
Udgave:
ISBN-10: 0415027810
Kategori: Medievidenskab
Udg. Dato: 18 nov 1982
Længde: 15mm
Bredde: 140mm
Højde: 216mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 18 nov 1982
Forfatter(e): Gillian Dyer
Forfatter(e) Gillian Dyer


Kategori Medievidenskab


ISBN-13 9780415027816


Sprog Engelsk


Indbinding Paperback


Sider 248


Udgave


Længde 15mm


Bredde 140mm


Højde 216mm


Udg. Dato 18 nov 1982


Oplagsdato 18 nov 1982


Forlag Taylor & Francis Ltd

Kategori sammenhænge