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Writing for the Reader's Brain
- A Science-Based Guide
Engelsk Hardback
Writing for the Reader's Brain
- A Science-Based Guide
Engelsk Hardback

886 kr
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Om denne bog
What makes one sentence easy to read and another a slog that demands re-reading? Where do you put information you want readers to recall? What about details you need to reveal but want readers to forget? Drawing on cognitive neuroscience, psychology and psycholinguistics, this book provides a practical, how-to guide on how to write for your reader. It introduces the five ''Cs'' of writing – clarity, continuity, coherence, concision, and cadence – and demonstrates how to use these to bring your writing to life. It also shows you how to do all this whilst also making the writing process speedier and more efficient. Brimming with examples, this humorous, surprisingly irreverent book provides writers with the tools they need to master everything from an email to a research project. If you believe good writers are simply born that way, Writing for the Reader''s Brain will change your mind – and, quite possibly, your life.
Product detaljer
Sprog:
Engelsk
Sider:
300
ISBN-13:
9781009221832
Indbinding:
Hardback
Udgave:
ISBN-10:
1009221833
Kategori:
Udg. Dato:
12 dec 2024
Længde:
18mm
Bredde:
152mm
Højde:
229mm
Forlag:
Cambridge University Press
Oplagsdato:
12 dec 2024
Forfatter(e):
Kategori sammenhænge