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Winning At Innovation
- The A-to-F Model
Engelsk Paperback
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Winning At Innovation
- The A-to-F Model
Engelsk Paperback

249 kr
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Om denne bog
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
Product detaljer
Sprog:
Engelsk
Sider:
272
ISBN-13:
9781137479174
Indbinding:
Paperback
Udgave:
ISBN-10:
1137479175
Udg. Dato:
13 jan 2015
Længde:
14mm
Bredde:
233mm
Højde:
157mm
Forlag:
Palgrave Macmillan
Oplagsdato:
13 jan 2015
Forfatter(e):
Products purchased together
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