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Wild Thinking

- 25 Unconventional Ideas to Grow Your Brand and Your Business
Af: Richard Buchanan, Nick Liddell Engelsk Paperback

Wild Thinking

- 25 Unconventional Ideas to Grow Your Brand and Your Business
Af: Richard Buchanan, Nick Liddell Engelsk Paperback
Tjek vores konkurrenters priser

Who is McLaren''s greatest nemesis?
What disappoints Ocado about their competitors?
What wakes Google up at 4am?
Why does Wimbledon sweat the small stuff?

Wild Thinking will provide readers with the confidence to run their business differently, through unique access to thinking from the most original organizations in business today.

The most successful businesses in the world are singular in their goals, yet they express them in many different and creative ways, allowing them to own a space that''s distinctly theirs. This book provides access to previously untold stories of how brand leaders at some of the most interesting global businesses solve their biggest challenges.

Including interviews with Google, Ocado, McLaren, Comic Relief, V&A, National Trust, Dropbox and more, each chapter of Wild Thinking explores a different question about life and work, ending with a single-minded point of view to help you consider your business from a new perspective.

It''s hard to keep up and stand out in constantly growing and changing markets. To succeed you need absolute clarity about what your brand and business offers; it''s time to break the rules.

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Tjek vores konkurrenters priser
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Fragt: 39 kr
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20 kr
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Tjek vores konkurrenters priser

Who is McLaren''s greatest nemesis?
What disappoints Ocado about their competitors?
What wakes Google up at 4am?
Why does Wimbledon sweat the small stuff?

Wild Thinking will provide readers with the confidence to run their business differently, through unique access to thinking from the most original organizations in business today.

The most successful businesses in the world are singular in their goals, yet they express them in many different and creative ways, allowing them to own a space that''s distinctly theirs. This book provides access to previously untold stories of how brand leaders at some of the most interesting global businesses solve their biggest challenges.

Including interviews with Google, Ocado, McLaren, Comic Relief, V&A, National Trust, Dropbox and more, each chapter of Wild Thinking explores a different question about life and work, ending with a single-minded point of view to help you consider your business from a new perspective.

It''s hard to keep up and stand out in constantly growing and changing markets. To succeed you need absolute clarity about what your brand and business offers; it''s time to break the rules.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 296
ISBN-13: 9780749484507
Indbinding: Paperback
Udgave:
ISBN-10: 0749484500
Kategori: Forretningsstrategier
Udg. Dato: 3 maj 2019
Længde: 20mm
Bredde: 156mm
Højde: 233mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 maj 2019
Forfatter(e): Richard Buchanan, Nick Liddell
Forfatter(e) Richard Buchanan, Nick Liddell

Kategori Forretningsstrategier

ISBN-13 9780749484507

Sprog Engelsk

Indbinding Paperback

Sider 296

Udgave

Længde 20mm

Bredde 156mm

Højde 233mm

Udg. Dato 3 maj 2019

Oplagsdato 3 maj 2019

Forlag Kogan Page Ltd

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