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What Is Strategy and Does It Matter?

Af: Richard Whittington Engelsk Paperback

What Is Strategy and Does It Matter?

Af: Richard Whittington Engelsk Paperback
Tjek vores konkurrenters priser
In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and ‘ebusiness’ sectors.
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In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and ‘ebusiness’ sectors.
Produktdetaljer
Sprog: Engelsk
Sider: 168
ISBN-13: 9781861523778
Indbinding: Paperback
Udgave: 2
ISBN-10: 1861523777
Udg. Dato: 21 dec 2000
Længde: 9mm
Bredde: 163mm
Højde: 231mm
Forlag: Cengage Learning EMEA
Oplagsdato: 21 dec 2000
Forfatter(e): Richard Whittington
Forfatter(e) Richard Whittington


Kategori Forretningsstrategier


ISBN-13 9781861523778


Sprog Engelsk


Indbinding Paperback


Sider 168


Udgave 2


Længde 9mm


Bredde 163mm


Højde 231mm


Udg. Dato 21 dec 2000


Oplagsdato 21 dec 2000


Forlag Cengage Learning EMEA

Kategori sammenhænge