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Universal Principles of Typography

- 100 Key Concepts for Choosing and Using Type
Af: Elliot Jay Stocks Engelsk Hardback

Universal Principles of Typography

- 100 Key Concepts for Choosing and Using Type
Af: Elliot Jay Stocks Engelsk Hardback
Tjek vores konkurrenters priser

Explore 100 key concepts, theories, and guidelines that are critical for choosing and using type.

We communicate with text every single day, but what does it mean to really understand type—to use it with clear intent and purpose? The art and science of typography combines subtle tweaks to line lengths with harmonious combinations of weights and styles; considered typeface pairings with a robust set of alternate characters; exciting technological advances with the realities of font licensing. There are so many ways designers can optimize how text is read and influence the way its message is understood—and yet so many designers miscommunicate without even realizing it.

Richly illustrated and easy to navigate, Universal Principles of Typographypairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, typography decisions.

Building upon tried-and-tested principles from the world of print through to the very latest advances in browser technology, this book will equip you with everything you need to make the most informed typographic decisions in your design work today.

Featured principles are as diverse as:
 

  • Characters & Glyphs
  • Font v. Typeface
  • Hierarchy
  • Inclusivity
  • OpenType
  • Pairing type
  • Rhythm
  • Web fonts


Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.

With Universal Principles of Typography, gain a deep understanding of the universal principles of typography and learn how to apply them across any work you do with type, from the simplest of documents to the most complex of cross-platform design systems.

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

Tjek vores konkurrenters priser
Normalpris
kr 336
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

Explore 100 key concepts, theories, and guidelines that are critical for choosing and using type.

We communicate with text every single day, but what does it mean to really understand type—to use it with clear intent and purpose? The art and science of typography combines subtle tweaks to line lengths with harmonious combinations of weights and styles; considered typeface pairings with a robust set of alternate characters; exciting technological advances with the realities of font licensing. There are so many ways designers can optimize how text is read and influence the way its message is understood—and yet so many designers miscommunicate without even realizing it.

Richly illustrated and easy to navigate, Universal Principles of Typographypairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, typography decisions.

Building upon tried-and-tested principles from the world of print through to the very latest advances in browser technology, this book will equip you with everything you need to make the most informed typographic decisions in your design work today.

Featured principles are as diverse as:
 

  • Characters & Glyphs
  • Font v. Typeface
  • Hierarchy
  • Inclusivity
  • OpenType
  • Pairing type
  • Rhythm
  • Web fonts


Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.

With Universal Principles of Typography, gain a deep understanding of the universal principles of typography and learn how to apply them across any work you do with type, from the simplest of documents to the most complex of cross-platform design systems.

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

Produktdetaljer
Sprog: Engelsk
Sider: 224
ISBN-13: 9780760383384
Indbinding: Hardback
Udgave:
ISBN-10: 0760383383
Kategori: Grafisk design
Udg. Dato: 25 apr 2024
Længde: 20mm
Bredde: 261mm
Højde: 221mm
Forlag: Quarto Publishing Group USA Inc
Oplagsdato: 25 apr 2024
Forfatter(e): Elliot Jay Stocks
Forfatter(e) Elliot Jay Stocks


Kategori Grafisk design


ISBN-13 9780760383384


Sprog Engelsk


Indbinding Hardback


Sider 224


Udgave


Længde 20mm


Bredde 261mm


Højde 221mm


Udg. Dato 25 apr 2024


Oplagsdato 25 apr 2024


Forlag Quarto Publishing Group USA Inc