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Trade Fair Design Annual 2017/18
Engelsk Paperback
Trade Fair Design Annual 2017/18
Engelsk Paperback

621 kr
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Om denne bog
Current brand communication is increasingly moving towards real-digital narratives. Storytelling plays a major role in this, as well as the type of communication. Particularly at trade fairs, personal discussion is still the key aspect of every presentation. With this edition of the Trade Fair Design Annual, the authors present a series of successful examples of transmedia storytelling, attaching particular importance to the accomplished use of means of communication. What is decisive, however, is the exceptional design of the overall presentation, which can add communicative and therefore informative value for the exhibitor, as well as provide an emotional experience for the visitors. Text in English and German.
Product detaljer
Sprog:
Engelsk
Sider:
336
ISBN-13:
9783899862713
Indbinding:
Paperback
Udgave:
ISBN-10:
3899862716
Udg. Dato:
1 nov 2017
Længde:
51mm
Bredde:
238mm
Højde:
360mm
Forlag:
AVEdition
Oplagsdato:
1 nov 2017
Forfatter(e):
Kategori sammenhænge