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Trade Fair Design Annual 2015/16

Af: Sabine Marinescu, Janina Poesch Engelsk Paperback

Trade Fair Design Annual 2015/16

Af: Sabine Marinescu, Janina Poesch Engelsk Paperback
Tjek vores konkurrenters priser
If all five senses are appealed to in brand communication, then it significantly intensifies the emotional links between the brand and the consumer. Therefore it is no wonder that multisensory aspects play a particularly important role in trade fair presentations. The atmosphere of a trade fair hall can easily lead to a sensory overload. Exhibitors are therefore not only engaged in a product competition, but also in a perceptual competition. In light of this, authors of this year''s trade fair design yearbook have once again brought together the best 60 trade fair stands of the past year and show a cross section of trade fair design that appeals to all the senses.Text in English and German.
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If all five senses are appealed to in brand communication, then it significantly intensifies the emotional links between the brand and the consumer. Therefore it is no wonder that multisensory aspects play a particularly important role in trade fair presentations. The atmosphere of a trade fair hall can easily lead to a sensory overload. Exhibitors are therefore not only engaged in a product competition, but also in a perceptual competition. In light of this, authors of this year''s trade fair design yearbook have once again brought together the best 60 trade fair stands of the past year and show a cross section of trade fair design that appeals to all the senses.Text in English and German.
Produktdetaljer
Sprog: Engelsk
Sider: 288
ISBN-13: 9783899862362
Indbinding: Paperback
Udgave:
ISBN-10: 3899862368
Kategori: Produktdesign
Udg. Dato: 2 dec 2015
Længde: 21mm
Bredde: 237mm
Højde: 316mm
Forlag: AVEdition
Oplagsdato: 2 dec 2015
Forfatter(e) Sabine Marinescu, Janina Poesch


Kategori Produktdesign


ISBN-13 9783899862362


Sprog Engelsk


Indbinding Paperback


Sider 288


Udgave


Længde 21mm


Bredde 237mm


Højde 316mm


Udg. Dato 2 dec 2015


Oplagsdato 2 dec 2015


Forlag AVEdition

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