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Tourism Marketing for Small Businesses
Engelsk Paperback
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Tourism Marketing for Small Businesses
Engelsk Paperback

506 kr
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Om denne bog
Small tourism businesses form the majority of the employment opportunities within the tourism industry. However, many texts seem to overlook this significant sector of the industry and focus instead on the larger multinational companies. This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world and links academic theory with real world practice illustrated via international case studies.Written in an engaging style and structured to follow a 12-13 week semester course Tourism Marketing for Small Businesses enables understanding of formulating, implementing and monitoring a marketing strategy. Each chapter will contain summary review questions and a mini case with discussion question. Accompanying the text are lecturer resources in the form of PowerPoint slides for each chapter, with links to relevant URLs and YouTube clips.A vital text for all tourism and marketing students as well as tourism industry practitioners who have marketing responsibilities.
Product detaljer
Sprog:
Engelsk
Sider:
248
ISBN-13:
9781911396352
Indbinding:
Paperback
Udgave:
ISBN-10:
1911396358
Kategori:
Udg. Dato:
22 feb 2018
Længde:
23mm
Bredde:
247mm
Højde:
191mm
Forlag:
Goodfellow Publishers Limited
Oplagsdato:
22 feb 2018
Forfatter(e):
Books from the same author
Kategori sammenhænge