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Think Like a UX Researcher

- How to Observe Users, Influence Design, and Shape Business Strategy
Af: David Travis, Philip Hodgson Engelsk Paperback

Think Like a UX Researcher

- How to Observe Users, Influence Design, and Shape Business Strategy
Af: David Travis, Philip Hodgson Engelsk Paperback
Tjek vores konkurrenters priser

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft.

In this newly revised Second Edition, the authors have added six new essays that look at how UX research methods have changed in the last few years, why remote methods should not be the only tools you use, what to do about difficult test participants, how to improve your survey questions, how to identify user goals when you can’t directly observe users and how understanding your own epistemological bias will help you become a more persuasive UX researcher.

Key Features

    • Provides a dive-in-anywhere book that offers practical advice and topical examples.

    • Includes thought triggers, exercises and scenarios to test your knowledge of UX research.

    • Features workshop ideas to build a development team’s UX maturity.

    • Discusses war stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.

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    Tjek vores konkurrenters priser
    Normalpris
    kr 516
    Fragt: 39 kr
    6 - 8 hverdage
    20 kr
    Pakkegebyr
    God 4 anmeldelser på
    Tjek vores konkurrenters priser

    Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft.

    In this newly revised Second Edition, the authors have added six new essays that look at how UX research methods have changed in the last few years, why remote methods should not be the only tools you use, what to do about difficult test participants, how to improve your survey questions, how to identify user goals when you can’t directly observe users and how understanding your own epistemological bias will help you become a more persuasive UX researcher.

    Key Features

      • Provides a dive-in-anywhere book that offers practical advice and topical examples.

      • Includes thought triggers, exercises and scenarios to test your knowledge of UX research.

      • Features workshop ideas to build a development team’s UX maturity.

      • Discusses war stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.

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      Se mere i:
      Produktdetaljer
      Sprog: Engelsk
      Sider: 336
      ISBN-13: 9781032478487
      Indbinding: Paperback
      Udgave: 2
      ISBN-10: 1032478489
      Kategori: Brugergrænsefladedesign og brugervenlighed
      Udg. Dato: 26 jul 2023
      Længde: 22mm
      Bredde: 230mm
      Højde: 152mm
      Forlag: Taylor & Francis Ltd
      Oplagsdato: 26 jul 2023
      Forfatter(e): David Travis, Philip Hodgson
      Forfatter(e) David Travis, Philip Hodgson

      Kategori Brugergrænsefladedesign og brugervenlighed

      ISBN-13 9781032478487

      Sprog Engelsk

      Indbinding Paperback

      Sider 336

      Udgave 2

      Længde 22mm

      Bredde 230mm

      Højde 152mm

      Udg. Dato 26 jul 2023

      Oplagsdato 26 jul 2023

      Forlag Taylor & Francis Ltd