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The Victory Lab

- The Secret Science of Winning Campaigns
Af: Sasha Issenberg Engelsk Paperback

The Victory Lab

- The Secret Science of Winning Campaigns
Af: Sasha Issenberg Engelsk Paperback
Tjek vores konkurrenters priser
UPDATED FOR THE 2016 ELECTION

The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign.

Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.
     The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do.  Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.
     Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
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Tjek vores konkurrenters priser
Normalpris
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Fragt: 39 kr
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Tjek vores konkurrenters priser
UPDATED FOR THE 2016 ELECTION

The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign.

Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.
     The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do.  Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.
     Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 416
ISBN-13: 9780307954800
Indbinding: Paperback
Udgave:
ISBN-10: 0307954803
Kategori: Politiske reklamer & kampagner
Udg. Dato: 17 sep 2013
Længde: 21mm
Bredde: 134mm
Højde: 200mm
Forlag: Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc)
Oplagsdato: 17 sep 2013
Forfatter(e): Sasha Issenberg
Forfatter(e) Sasha Issenberg

Kategori Politiske reklamer & kampagner

ISBN-13 9780307954800

Sprog Engelsk

Indbinding Paperback

Sider 416

Udgave

Længde 21mm

Bredde 134mm

Højde 200mm

Udg. Dato 17 sep 2013

Oplagsdato 17 sep 2013

Forlag Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc)

Kategori sammenhænge