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The Umami Strategy

- Stand Out by Mixing Business with Experience Design
Af: Aga Szostek Engelsk Paperback

The Umami Strategy

- Stand Out by Mixing Business with Experience Design
Af: Aga Szostek Engelsk Paperback
Tjek vores konkurrenters priser

Creating a unique value for your customers is crucial if you want to differentiate in an overcrowded market. To do so, you need to define a powerful strategy that determines consistent action across your organisation to deliver your unique flavour. Szóstek describes this strategy as umami, which is the fifth category of taste (besides sweet, sour, salt and bitter), and gives an exceptional flavour to your food.

How do you build a powerful yet actionable strategy, and successfully implement it across your organisation? Many leaders, marketers and designers try to answer these questions. ''The Umami Strategy'' proposes a novel approach that will help you build and execute an experience strategy. The model used in the book allows you to (a) find out what stories your customers are telling today; (b) uncover motivators and demotivators that guide these stories; (c) envision the ideal future experience you want to deliver; (d) define the actionable measures that will ensure progress toward that vision; and (e) evaluate that progress through future customer stories.

Enjoyable, practical and full of hidden gems and tips, this book will help you get your organisation to align with building a unique market value through delivering memorable experiences to your customers. Because to be noticed, you need to stand out of the crowd.

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Tjek vores konkurrenters priser
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Creating a unique value for your customers is crucial if you want to differentiate in an overcrowded market. To do so, you need to define a powerful strategy that determines consistent action across your organisation to deliver your unique flavour. Szóstek describes this strategy as umami, which is the fifth category of taste (besides sweet, sour, salt and bitter), and gives an exceptional flavour to your food.

How do you build a powerful yet actionable strategy, and successfully implement it across your organisation? Many leaders, marketers and designers try to answer these questions. ''The Umami Strategy'' proposes a novel approach that will help you build and execute an experience strategy. The model used in the book allows you to (a) find out what stories your customers are telling today; (b) uncover motivators and demotivators that guide these stories; (c) envision the ideal future experience you want to deliver; (d) define the actionable measures that will ensure progress toward that vision; and (e) evaluate that progress through future customer stories.

Enjoyable, practical and full of hidden gems and tips, this book will help you get your organisation to align with building a unique market value through delivering memorable experiences to your customers. Because to be noticed, you need to stand out of the crowd.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 240
ISBN-13: 9789063695798
Indbinding: Paperback
Udgave:
ISBN-10: 9063695799
Kategori: Kundeservice
Udg. Dato: 22 okt 2020
Længde: 22mm
Bredde: 232mm
Højde: 174mm
Forlag: BIS Publishers B.V.
Oplagsdato: 22 okt 2020
Forfatter(e): Aga Szostek
Forfatter(e) Aga Szostek

Kategori Kundeservice

ISBN-13 9789063695798

Sprog Engelsk

Indbinding Paperback

Sider 240

Udgave

Længde 22mm

Bredde 232mm

Højde 174mm

Udg. Dato 22 okt 2020

Oplagsdato 22 okt 2020

Forlag BIS Publishers B.V.

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