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The Startup Way
- How Entrepreneurial Management Transforms Culture and Drives Growth
Af: Eric Ries
Engelsk Paperback
The Startup Way
- How Entrepreneurial Management Transforms Culture and Drives Growth
Af: Eric Ries
Engelsk Paperback

280 kr
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Om denne bog

Winner of the Business Book Awards ''Thought Leader'' category

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With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement
.

Concepts like minimal viable product, A/B testing and ''pivoting'' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.

In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments.

The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It''s a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.

Product detaljer
Sprog:
Engelsk
Sider:
400
ISBN-13:
9780241197264
Indbinding:
Paperback
Udgave:
ISBN-10:
0241197260
Udg. Dato:
17 okt 2017
Længde:
30mm
Bredde:
155mm
Højde:
232mm
Forlag:
Penguin Books Ltd
Oplagsdato:
17 okt 2017
Forfatter(e):
Kategori sammenhænge