Fisher looks at six traditional steps in the capital-raising process and digs beneath the surface to expose subtle but critical aspects of each - knowledge that, until now, could only come with experience. For example, everyone knows that you need to have a compelling story to raise capital, but compelling for whom? Not for you or your friends or your potential customers, but for investors. So how do you design your pitch to work for them? And while you obviously need investors, they have to be the right investors. You need people who understand your vision and goals, not just whoever is waving the biggest checks..
Based on Fisher’s three-day seminars that regularly sell out all over the world, this book offers the kind of capital-raising street smarts no entrepreneur can do without.
Fisher looks at six traditional steps in the capital-raising process and digs beneath the surface to expose subtle but critical aspects of each - knowledge that, until now, could only come with experience. For example, everyone knows that you need to have a compelling story to raise capital, but compelling for whom? Not for you or your friends or your potential customers, but for investors. So how do you design your pitch to work for them? And while you obviously need investors, they have to be the right investors. You need people who understand your vision and goals, not just whoever is waving the biggest checks..
Based on Fisher’s three-day seminars that regularly sell out all over the world, this book offers the kind of capital-raising street smarts no entrepreneur can do without.