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The Science of Social Influence
- Advances and Future Progress
Engelsk Paperback
The Science of Social Influence
- Advances and Future Progress
Engelsk Paperback

708 kr
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6 - 8 hverdage

Om denne bog

The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research. The volume teaches the student to:

  • Learn how to conduct lab, field and case research on social influence through example by leading researchers
  • Find out about the latest discoveries including the status of research on social influence tactics, dissonance theory, conformity, and resistance to influence
  • Discover how seemingly complex issues such as power, rumors, group and minority influence and norms can be investigated using the scientific method
  • Apply knowledge to current influence campaigns to find out what works and what does not.

The Science of Social Influence is the perfect core or complementary text for advanced undergraduate or graduate students in courses such as Attitudes and Attitude Change, Communications, Research Methods and, of course, Social Influence.

Product detaljer
Sprog:
Engelsk
Sider:
376
ISBN-13:
9781138006157
Indbinding:
Paperback
Udgave:
ISBN-10:
1138006157
Kategori:
Udg. Dato:
9 jun 2014
Længde:
21mm
Bredde:
162mm
Højde:
264mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
9 jun 2014
Forfatter(e):
Kategori sammenhænge