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  1. Bog
  2. Sociologi
  3. Social forskning og statistik

The Predictive Postcode

- The Geodemographic Classification of British Society
Af: Roger Burrows, Richard Webber Engelsk Paperback

The Predictive Postcode

- The Geodemographic Classification of British Society
Af: Roger Burrows, Richard Webber Engelsk Paperback
Tjek vores konkurrenters priser

It is not lost on commercial organisations that where we live colours how we view ourselves and others.  That is why so many now place us into social groups on the basis of the type of postcode in which we live.  Social scientists call this practice "commercial sociology".

Richard Webber originated Acorn and Mosaic, the two most successful geodemographic classifications. Roger Burrows is a critical interdisciplinary social scientist.  Together they chart the origins of this practice and explain the challenges it poses to long-established social scientific beliefs such as:

  • the role of the questionnaire in an era of "big data"
  • the primacy of theory
  • the relationship between qualitative and quantitative modes of understanding
  • the relevance of visual clues to lay understanding.

To help readers evaluate the validity of this form of classification, the book assesses how well geodemographic categories track the emergence of new types of residential neighbourhood and subject a number of key contemporary issues to geodemographic modes of analysis.

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It is not lost on commercial organisations that where we live colours how we view ourselves and others.  That is why so many now place us into social groups on the basis of the type of postcode in which we live.  Social scientists call this practice "commercial sociology".

Richard Webber originated Acorn and Mosaic, the two most successful geodemographic classifications. Roger Burrows is a critical interdisciplinary social scientist.  Together they chart the origins of this practice and explain the challenges it poses to long-established social scientific beliefs such as:

  • the role of the questionnaire in an era of "big data"
  • the primacy of theory
  • the relationship between qualitative and quantitative modes of understanding
  • the relevance of visual clues to lay understanding.

To help readers evaluate the validity of this form of classification, the book assesses how well geodemographic categories track the emergence of new types of residential neighbourhood and subject a number of key contemporary issues to geodemographic modes of analysis.

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Produktdetaljer
Sprog: Engelsk
Sider: 328
ISBN-13: 9781526402349
Indbinding: Paperback
Udgave:
ISBN-10: 1526402343
Kategori: Social forskning og statistik
Udg. Dato: 3 apr 2018
Længde: 18mm
Bredde: 241mm
Højde: 170mm
Forlag: Sage Publications Ltd
Oplagsdato: 3 apr 2018
Forfatter(e): Roger Burrows, Richard Webber
Forfatter(e) Roger Burrows, Richard Webber

Kategori Social forskning og statistik

ISBN-13 9781526402349

Sprog Engelsk

Indbinding Paperback

Sider 328

Udgave

Længde 18mm

Bredde 241mm

Højde 170mm

Udg. Dato 3 apr 2018

Oplagsdato 3 apr 2018

Forlag Sage Publications Ltd

Kategori sammenhænge