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The Platform Business Navigator

Af: Sven Jung, Oliver Gassmann, Felix Wortmann Engelsk Paperback

The Platform Business Navigator

Af: Sven Jung, Oliver Gassmann, Felix Wortmann Engelsk Paperback
Tjek vores konkurrenters priser

Platform companies like Amazon, Alibaba, Apple or Google dominate today''s economy, and eight out of the ten most valuable companies worldwide follow a platform business model. Platform businesses act as digital intermediaries harnessing the power of networks, thereby outperforming traditional asset-heavy companies.

 

  • Amazon and Alibaba are facilitators of transactions between sellers and buyers
  • Apple connects app developers with app users
  • Google facilitates transactions between ordinary web surfers and advertisers.

 

Every product, service, and retail business has the potential to become a platform business, and The Platform Business Navigator will show you how. With a 5-step framework and 88 different patterns to follow, you can avoid common mistakes and ensure your business strategy works.

Suitable for entrepreneurs, executives, product managers, and business leaders, you''ll also discover a huge variety of different business case studies. You can also find additional content online including videos, a platform canvas and a white paper to delve deeper.

Tjek vores konkurrenters priser
Normalpris
kr 325
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

Platform companies like Amazon, Alibaba, Apple or Google dominate today''s economy, and eight out of the ten most valuable companies worldwide follow a platform business model. Platform businesses act as digital intermediaries harnessing the power of networks, thereby outperforming traditional asset-heavy companies.

 

  • Amazon and Alibaba are facilitators of transactions between sellers and buyers
  • Apple connects app developers with app users
  • Google facilitates transactions between ordinary web surfers and advertisers.

 

Every product, service, and retail business has the potential to become a platform business, and The Platform Business Navigator will show you how. With a 5-step framework and 88 different patterns to follow, you can avoid common mistakes and ensure your business strategy works.

Suitable for entrepreneurs, executives, product managers, and business leaders, you''ll also discover a huge variety of different business case studies. You can also find additional content online including videos, a platform canvas and a white paper to delve deeper.

Produktdetaljer
Sprog: Engelsk
Sider: 296
ISBN-13: 9781292466187
Indbinding: Paperback
Udgave:
ISBN-10: 1292466189
Udg. Dato: 28 dec 2023
Længde: 18mm
Bredde: 234mm
Højde: 156mm
Forlag: Pearson Education Limited
Oplagsdato: 28 dec 2023
Forfatter(e) Sven Jung, Oliver Gassmann, Felix Wortmann


Kategori Forretningsstrategier


ISBN-13 9781292466187


Sprog Engelsk


Indbinding Paperback


Sider 296


Udgave


Længde 18mm


Bredde 234mm


Højde 156mm


Udg. Dato 28 dec 2023


Oplagsdato 28 dec 2023


Forlag Pearson Education Limited

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