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The People’s Car

- A Global History of the Volkswagen Beetle
Af: Bernhard Rieger Engelsk Hardback

The People’s Car

- A Global History of the Volkswagen Beetle
Af: Bernhard Rieger Engelsk Hardback
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Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle’s success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers across nations and cultures.
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Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle’s success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers across nations and cultures.
Produktdetaljer
Sprog: Engelsk
Sider: 416
ISBN-13: 9780674050914
Indbinding: Hardback
Udgave:
ISBN-10: 0674050916
Udg. Dato: 16 apr 2013
Længde: 32mm
Bredde: 144mm
Højde: 213mm
Forlag: Harvard University Press
Oplagsdato: 16 apr 2013
Forfatter(e): Bernhard Rieger
Forfatter(e) Bernhard Rieger


Kategori Europæisk historie


ISBN-13 9780674050914


Sprog Engelsk


Indbinding Hardback


Sider 416


Udgave


Længde 32mm


Bredde 144mm


Højde 213mm


Udg. Dato 16 apr 2013


Oplagsdato 16 apr 2013


Forlag Harvard University Press