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The New NDP
- Moderation, Modernization, and Political Marketing
Engelsk Hardback
The New NDP
- Moderation, Modernization, and Political Marketing
Engelsk Hardback

970 kr
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Om denne bog
The New NDP is the definitive account of the evolution of the New Democratic Party's political marketing strategy in the early twenty-first century. In 2011, the federal NDP achieved its greatest electoral success – becoming the official opposition under Jack Layton's leadership. David McGrane argues that the key to the party's electoral success of 2011 lies in the moderation of its ideology and modernization of its campaign structures. Those changes brought the party closer to governing than ever before but ultimately not into power. McGrane then poses a difficult question: Was remaking the NDP message and revitalizing its campaign model the right choice after all, considering it fell to its perennial third-party spot in 2015? The New NDP examines Canada's NDP at a pivotal time in its history and provides lessons for progressive parties on how to win elections in the age of the internet, big data, and social media.
Product detaljer
Sprog:
Engelsk
Sider:
408
ISBN-13:
9780774860451
Indbinding:
Hardback
Udgave:
ISBN-10:
0774860456
Udg. Dato:
15 maj 2019
Længde:
32mm
Bredde:
235mm
Højde:
165mm
Forlag:
University of British Columbia Press
Oplagsdato:
15 maj 2019
Forfatter(e):
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