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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
Engelsk Paperback
The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
Engelsk Paperback

232 kr
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6 - 8 hverdage

Om denne bog
NAME YOUR BUSINESS. TELL YOUR STORY.

Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out.

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to:

  • Set clear goals for your name and brand before you start
  • Craft a brainstorming list based on your business mission
  • Build a brand unique to you by creating your own word
  • Find the balance between “cool” and clear
  • Narrow down your list of names with five easy tests
Product detaljer
Sprog:
Engelsk
Sider:
180
ISBN-13:
9781599186665
Indbinding:
Paperback
Udgave:
ISBN-10:
1599186667
Kategori:
Udg. Dato:
2 apr 2020
Længde:
15mm
Bredde:
228mm
Højde:
153mm
Forlag:
Entrepreneur Press
Oplagsdato:
2 apr 2020
Forfatter(e):
Kategori sammenhænge