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The Mouse that Roared

- Disney and the End of Innocence
Af: Henry A. Giroux, Grace Pollock Engelsk Paperback

The Mouse that Roared

- Disney and the End of Innocence
Af: Henry A. Giroux, Grace Pollock Engelsk Paperback
Tjek vores konkurrenters priser
This expanded and revised edition explores and updates the cultural politics of the Walt Disney Company and how its ever-expanding list of products, services, and media function as teaching machines that shape children''s culture into a largely commercial endeavor. The Disney conglomerate remains an important case study for understanding both the widening influence of free-market fundamentalism in the new millennium and the ways in which messages of powerful corporations have been appropriated and increasingly resisted in global contexts. New in this edition is a discussion of Disney''s shift in its marketing strategies towards targeting tweens and teens, as Disney promises to provide (via participation in consumer culture) the tools through which young people construct and support their identities, values, and knowledge of the world. The updated chapters from the highly acclaimed first edition are complimented with two new chapters, "Globalizing the Disney Empire" and "Disney, Militarization, and the National Security State After 9/11," which extend the analysis of Disney''s effects on young people to a consideration of the political and economic dimensions of Disney as a U.S.-based megacorporation, linking the importance of critical reception on an individual scale to a broader conception of democratic global community.
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This expanded and revised edition explores and updates the cultural politics of the Walt Disney Company and how its ever-expanding list of products, services, and media function as teaching machines that shape children''s culture into a largely commercial endeavor. The Disney conglomerate remains an important case study for understanding both the widening influence of free-market fundamentalism in the new millennium and the ways in which messages of powerful corporations have been appropriated and increasingly resisted in global contexts. New in this edition is a discussion of Disney''s shift in its marketing strategies towards targeting tweens and teens, as Disney promises to provide (via participation in consumer culture) the tools through which young people construct and support their identities, values, and knowledge of the world. The updated chapters from the highly acclaimed first edition are complimented with two new chapters, "Globalizing the Disney Empire" and "Disney, Militarization, and the National Security State After 9/11," which extend the analysis of Disney''s effects on young people to a consideration of the political and economic dimensions of Disney as a U.S.-based megacorporation, linking the importance of critical reception on an individual scale to a broader conception of democratic global community.
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Produktdetaljer
Sprog: Engelsk
Sider: 320
ISBN-13: 9781442203297
Indbinding: Paperback
Udgave:
ISBN-10: 1442203293
Kategori: Populærkultur
Udg. Dato: 16 apr 2010
Længde: 25mm
Bredde: 140mm
Højde: 216mm
Forlag: Rowman & Littlefield
Oplagsdato: 16 apr 2010
Forfatter(e): Henry A. Giroux, Grace Pollock
Forfatter(e) Henry A. Giroux, Grace Pollock

Kategori Populærkultur

ISBN-13 9781442203297

Sprog Engelsk

Indbinding Paperback

Sider 320

Udgave

Længde 25mm

Bredde 140mm

Højde 216mm

Udg. Dato 16 apr 2010

Oplagsdato 16 apr 2010

Forlag Rowman & Littlefield

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