Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
The Marketing of Children’s Toys
- Critical Perspectives on Children’s Consumer Culture
Engelsk Paperback
The Marketing of Children’s Toys
- Critical Perspectives on Children’s Consumer Culture
Engelsk Paperback

716 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog

This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children''s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys'' cultural significance and their roles in children''s lives, as well as the industry''s economic importance. Discourses surrounding toys-including who certain toys are meant for and what various toys and brands can signify about their owners'' identities-have implications for our understandings of adults'' expectations of children and of broader societal norms into which children are being socialized.


Product detaljer
Sprog:
Engelsk
Sider:
304
ISBN-13:
9783030628833
Indbinding:
Paperback
Udgave:
ISBN-10:
3030628833
Kategori:
Udg. Dato:
1 apr 2022
Længde:
0mm
Bredde:
148mm
Højde:
210mm
Forlag:
Springer Nature Switzerland AG
Oplagsdato:
1 apr 2022
Forfatter(e):
Kategori sammenhænge