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The Mana of Mass Society

Af: William Mazzarella Engelsk Hardback

The Mana of Mass Society

Af: William Mazzarella Engelsk Hardback
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We often invoke the "magic" of mass media to describe seductive advertising or charismatic politicians. In The Mana of Mass Society, William Mazzarella asks what happens to social theory if we take that idea seriously. How would it change our understanding of publicity, propaganda, love, and power? Mazzarella reconsiders the concept of "mana," which served in early anthropology as a troubled bridge between "primitive" ritual and the fascination of mass media. Thinking about mana, Mazzarella shows, means rethinking some of our most fundamental questions: What powers authority? What in us responds to it? Is the mana that animates an Aboriginal ritual the same as the mana that infuses a rioting crowd, a television audience, or an internet public? At the intersection of anthropology and critical theory, The Mana of Mass Society brings recent conversations around affect, sovereignty, and emergence into creative contact with classic debates on religion, charisma, ideology, and aesthetics.
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We often invoke the "magic" of mass media to describe seductive advertising or charismatic politicians. In The Mana of Mass Society, William Mazzarella asks what happens to social theory if we take that idea seriously. How would it change our understanding of publicity, propaganda, love, and power? Mazzarella reconsiders the concept of "mana," which served in early anthropology as a troubled bridge between "primitive" ritual and the fascination of mass media. Thinking about mana, Mazzarella shows, means rethinking some of our most fundamental questions: What powers authority? What in us responds to it? Is the mana that animates an Aboriginal ritual the same as the mana that infuses a rioting crowd, a television audience, or an internet public? At the intersection of anthropology and critical theory, The Mana of Mass Society brings recent conversations around affect, sovereignty, and emergence into creative contact with classic debates on religion, charisma, ideology, and aesthetics.
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 224
ISBN-13: 9780226436111
Indbinding: Hardback
Udgave:
ISBN-10: 022643611X
Kategori: Arkæologi
Udg. Dato: 24 okt 2017
Længde: 2mm
Bredde: 15mm
Højde: 22mm
Forlag: The University of Chicago Press
Oplagsdato: 24 okt 2017
Forfatter(e): William Mazzarella
Forfatter(e) William Mazzarella

Kategori Arkæologi

ISBN-13 9780226436111

Sprog Engelsk

Indbinding Hardback

Sider 224

Udgave

Længde 2mm

Bredde 15mm

Højde 22mm

Udg. Dato 24 okt 2017

Oplagsdato 24 okt 2017

Forlag The University of Chicago Press

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