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The Gold in the Rings

- The People and Events That Transformed the Olympic Games
Af: Robert Barney, Stephen R Wenn Engelsk Hardback

The Gold in the Rings

- The People and Events That Transformed the Olympic Games
Af: Robert Barney, Stephen R Wenn Engelsk Hardback
Tjek vores konkurrenters priser
Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformation by examining the far-sighted leadership and decision-making acumen of four International Olympic Committee (IOC) presidents: Avery Brundage, Lord Killanin, Juan Antonio Samaranch, and Jacques Rogge. Blending biography with historical storytelling, the authors explore the evolution of Olympic commercialism from Brundage''s uneasy acceptance of television rights fees through the revenue generation strategies that followed the Salt Lake City bid scandal to the present day. Throughout, Wenn and Barney draw on their decades of studying Olympic history to dissect the personalities, conflicts, and controversies behind the Games'' embrace of the business of spectacle.

Entertaining and expert, The Gold in the Rings maps the Olympics'' course from paragon of purity to billion-dollar profits.

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Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformation by examining the far-sighted leadership and decision-making acumen of four International Olympic Committee (IOC) presidents: Avery Brundage, Lord Killanin, Juan Antonio Samaranch, and Jacques Rogge. Blending biography with historical storytelling, the authors explore the evolution of Olympic commercialism from Brundage''s uneasy acceptance of television rights fees through the revenue generation strategies that followed the Salt Lake City bid scandal to the present day. Throughout, Wenn and Barney draw on their decades of studying Olympic history to dissect the personalities, conflicts, and controversies behind the Games'' embrace of the business of spectacle.

Entertaining and expert, The Gold in the Rings maps the Olympics'' course from paragon of purity to billion-dollar profits.

Produktdetaljer
Sprog: Engelsk
Sider: 360
ISBN-13: 9780252042683
Indbinding: Hardback
Udgave:
ISBN-10: 0252042689
Udg. Dato: 30 jan 2020
Længde: 24mm
Bredde: 241mm
Højde: 163mm
Forlag: University of Illinois Press
Oplagsdato: 30 jan 2020
Forfatter(e): Robert Barney, Stephen R Wenn
Forfatter(e) Robert Barney, Stephen R Wenn


Kategori Olympiske & paralympiske lege


ISBN-13 9780252042683


Sprog Engelsk


Indbinding Hardback


Sider 360


Udgave


Længde 24mm


Bredde 241mm


Højde 163mm


Udg. Dato 30 jan 2020


Oplagsdato 30 jan 2020


Forlag University of Illinois Press

Kategori sammenhænge