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The Four Steps to the Epiphany

- Successful Strategies for Products that Win
Af: Steve Blank Engelsk Hardback

The Four Steps to the Epiphany

- Successful Strategies for Products that Win
Af: Steve Blank Engelsk Hardback
Tjek vores konkurrenters priser
The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time.
The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them.

The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture.
Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.

Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success.
If your organization is starting a new venture, and you''re thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany.
Essential reading for anyone starting something new.


The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.
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Tjek vores konkurrenters priser
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The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time.
The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them.

The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture.
Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.

Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success.
If your organization is starting a new venture, and you''re thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany.
Essential reading for anyone starting something new.


The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.
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Produktdetaljer
Sprog: Engelsk
Sider: 384
ISBN-13: 9781119690351
Indbinding: Hardback
Udgave:
ISBN-10: 1119690358
Kategori: Selvstændige, Små og mellemstore virksomheder
Udg. Dato: 16 apr 2020
Længde: 17mm
Bredde: 243mm
Højde: 191mm
Forlag: John Wiley & Sons Inc
Oplagsdato: 16 apr 2020
Forfatter(e): Steve Blank
Forfatter(e) Steve Blank

Kategori Selvstændige, Små og mellemstore virksomheder

ISBN-13 9781119690351

Sprog Engelsk

Indbinding Hardback

Sider 384

Udgave

Længde 17mm

Bredde 243mm

Højde 191mm

Udg. Dato 16 apr 2020

Oplagsdato 16 apr 2020

Forlag John Wiley & Sons Inc

Kategori sammenhænge