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  1. Forside
  2. The Ferrari Book

The Ferrari Book

- Passion for Design
Af: Michael Kockritz Engelsk Hardback

The Ferrari Book

- Passion for Design
Af: Michael Kockritz Engelsk Hardback
Tjek vores konkurrenters priser

Success is not founded on miracles, but is almost always the product of a clear concept — the pinnacle of an ambitious, even stridently innovative idea. However, the aura of Ferrari does indeed approach the miraculous. What lies behind this phenomenon? What is the source of fascination for a brand whose creative designs are internationally recognised and enthusiastically received?

First, even today — 70 years after the company was founded — the miracle of Ferrari is still due in large part to the personality of Il Commendatore, Enzo Ferrari. Patience, passion, and being hard on himself and those around him gave the brand, under the emblem of the Cavallino Rampante, the power to become what it is today: sheer fascination on four wheels. Second, the long list of international racing victories is equally important. There is no class, no competition, that Ferrari did not set its sights on and win more or less immediately during the company’s last 70 years. Finally, Ferrari is synonymous with aesthetics, elegance, and trend-setting design. The true value of a brand and its products is measured in the currency of impassioned devotion. This is the third and perhaps most vital element confirming the Ferrari miracle: The Ferrari Book – Passion for Design traces the evolution of the miracle and lets us experience passion given automotive form in a large and engrossing format.

Text in English, German, French and Italian.

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Success is not founded on miracles, but is almost always the product of a clear concept — the pinnacle of an ambitious, even stridently innovative idea. However, the aura of Ferrari does indeed approach the miraculous. What lies behind this phenomenon? What is the source of fascination for a brand whose creative designs are internationally recognised and enthusiastically received?

First, even today — 70 years after the company was founded — the miracle of Ferrari is still due in large part to the personality of Il Commendatore, Enzo Ferrari. Patience, passion, and being hard on himself and those around him gave the brand, under the emblem of the Cavallino Rampante, the power to become what it is today: sheer fascination on four wheels. Second, the long list of international racing victories is equally important. There is no class, no competition, that Ferrari did not set its sights on and win more or less immediately during the company’s last 70 years. Finally, Ferrari is synonymous with aesthetics, elegance, and trend-setting design. The true value of a brand and its products is measured in the currency of impassioned devotion. This is the third and perhaps most vital element confirming the Ferrari miracle: The Ferrari Book – Passion for Design traces the evolution of the miracle and lets us experience passion given automotive form in a large and engrossing format.

Text in English, German, French and Italian.

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Produktdetaljer
Sprog: Engelsk
Sider: 400
ISBN-13: 9783961710201
Indbinding: Hardback
Udgave:
ISBN-10: 3961710201
Kategori: Forside
Udg. Dato: 21 maj 2021
Længde: 42mm
Bredde: 380mm
Højde: 302mm
Forlag: teNeues Publishing UK Ltd
Oplagsdato: 21 maj 2021
Forfatter(e): Michael Kockritz
Forfatter(e) Michael Kockritz

Kategori Forside

ISBN-13 9783961710201

Sprog Engelsk

Indbinding Hardback

Sider 400

Udgave

Længde 42mm

Bredde 380mm

Højde 302mm

Udg. Dato 21 maj 2021

Oplagsdato 21 maj 2021

Forlag teNeues Publishing UK Ltd

Kategori sammenhænge