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The ESPN Effect
- Exploring the Worldwide Leader in Sports
Engelsk Paperback
The ESPN Effect
- Exploring the Worldwide Leader in Sports
Engelsk Paperback

475 kr
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Om denne bog
ESPN has grown from a start-up cable network in a small Connecticut town to a $50 billion global enterprise. For the past 35 years, ESPN – along with its sister networks – has been the preeminent source for sports for millions around the globe. Its 24-hour coverage of sports news and programming has cultivated generations of sports consumers, utilizing multiple ESPN platforms for news and entertainment. The pervasiveness of the company’s branded content has influenced how sports fans think and feel about the people who play and control these games. In The ESPN Effect, leading sports media scholars examine ESPN and its impact on culture, sports journalism, audience, and the business of sports media. The final part of the book considers the future of ESPN, beginning with an interview with Chris LaPlaca, ESPN senior vice president.
As the first academic text dedicated to the self-proclaimed «worldwide leader in sports», this book contributes to the growth of sports media research and provides a starting point for scholars examining the present and future impact of ESPN.
Product detaljer
Sprog:
Engelsk
Sider:
333
ISBN-13:
9781433126000
Indbinding:
Paperback
Udgave:
ISBN-10:
1433126001
Udg. Dato:
17 jul 2015
Længde:
21mm
Bredde:
225mm
Højde:
151mm
Forlag:
Peter Lang Publishing Inc
Oplagsdato:
17 jul 2015
Forfatter(e):
Kategori sammenhænge