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The Customer of the Future

- 10 Guiding Principles for Winning Tomorrow's Business
Af: Blake Morgan Engelsk Hardback

The Customer of the Future

- 10 Guiding Principles for Winning Tomorrow's Business
Af: Blake Morgan Engelsk Hardback
Tjek vores konkurrenters priser

With emerging technology transforming customer expectations, it''s important to keep a laser focus on the experience companies provide their customers. Tomorrow''s customers need to be targeted today!

Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.

The Customer of the Future explains how today''s customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don''t adapt to these new expectations won''t last. This book prepares your organization for these increas­ing demands by helping you do the following:

  • Learn the ten defining strategies for a customer experience-focused company.
  • Implement new techniques to shift the entire company from being product-focused to being customer-focused.
  • Gain insights through case studies and examples on how the world''s most innovative companies are offering new and compelling customer experiences.

 

Tomorrow''s customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization!

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With emerging technology transforming customer expectations, it''s important to keep a laser focus on the experience companies provide their customers. Tomorrow''s customers need to be targeted today!

Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.

The Customer of the Future explains how today''s customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don''t adapt to these new expectations won''t last. This book prepares your organization for these increas­ing demands by helping you do the following:

  • Learn the ten defining strategies for a customer experience-focused company.
  • Implement new techniques to shift the entire company from being product-focused to being customer-focused.
  • Gain insights through case studies and examples on how the world''s most innovative companies are offering new and compelling customer experiences.

 

Tomorrow''s customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization!

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 224
ISBN-13: 9781400213634
Indbinding: Hardback
Udgave:
ISBN-10: 1400213630
Kategori: Kundeservice
Udg. Dato: 28 nov 2019
Længde: 27mm
Bredde: 236mm
Højde: 160mm
Forlag: HarperCollins Focus
Oplagsdato: 28 nov 2019
Forfatter(e): Blake Morgan
Forfatter(e) Blake Morgan

Kategori Kundeservice

ISBN-13 9781400213634

Sprog Engelsk

Indbinding Hardback

Sider 224

Udgave

Længde 27mm

Bredde 236mm

Højde 160mm

Udg. Dato 28 nov 2019

Oplagsdato 28 nov 2019

Forlag HarperCollins Focus

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