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The Complete Marketer

- 60 Essential Concepts for Marketing Excellence
Af: Malcolm McDonald, Mike Meldrum Engelsk Paperback

The Complete Marketer

- 60 Essential Concepts for Marketing Excellence
Af: Malcolm McDonald, Mike Meldrum Engelsk Paperback
Tjek vores konkurrenters priser

What is ''the marketing mix''? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic marketing benefits of key account management? The Complete Marketer is a solid introduction to the marketing discipline, which is broken down into easily digestible chapters on topics such as digital marketing, understanding consumers, understanding markets, market audits, segmentation, sales forecasting, mobile marketing, advertising and PR, and managing a sales team. It features clear diagrams and definitions throughout to make concepts easy to understand.

Malcolm McDonald and Mike Meldrum have simplified the discipline of marketing by translating jargon and creating an encyclopedia of marketing terms, concepts and fundamentals. It applies the authors'' marketing expertise to every aspect of the marketing mix, making The Complete Marketer an invaluable resource for general managers, non-qualified marketers and students studying marketing as part of a broader degree.

Tjek vores konkurrenters priser
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What is ''the marketing mix''? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic marketing benefits of key account management? The Complete Marketer is a solid introduction to the marketing discipline, which is broken down into easily digestible chapters on topics such as digital marketing, understanding consumers, understanding markets, market audits, segmentation, sales forecasting, mobile marketing, advertising and PR, and managing a sales team. It features clear diagrams and definitions throughout to make concepts easy to understand.

Malcolm McDonald and Mike Meldrum have simplified the discipline of marketing by translating jargon and creating an encyclopedia of marketing terms, concepts and fundamentals. It applies the authors'' marketing expertise to every aspect of the marketing mix, making The Complete Marketer an invaluable resource for general managers, non-qualified marketers and students studying marketing as part of a broader degree.

Produktdetaljer
Sprog: Engelsk
Sider: 336
ISBN-13: 9780749466763
Indbinding: Paperback
Udgave:
ISBN-10: 0749466766
Kategori: Salg og marketing
Udg. Dato: 3 maj 2013
Længde: 22mm
Bredde: 167mm
Højde: 235mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 maj 2013
Forfatter(e) Malcolm McDonald, Mike Meldrum


Kategori Salg og marketing


ISBN-13 9780749466763


Sprog Engelsk


Indbinding Paperback


Sider 336


Udgave


Længde 22mm


Bredde 167mm


Højde 235mm


Udg. Dato 3 maj 2013


Oplagsdato 3 maj 2013


Forlag Kogan Page Ltd

Kategori sammenhænge