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The Business Environment
Engelsk Paperback
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The Business Environment
Engelsk Paperback

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Om denne bog
The seventh edition of The Business Environment has been perfectly tailored to cover the core topics that will be studied on an introductory Business Environment module. This fully updated new edition provides comprehensive coverage of the varying factors that make up the business environment, with a particular focus on how these factors impact business organisations and the decisions organisations make.

Key Features:

Up-to-date coverage
The business environment continues to evolve, and this new edition takes on board recent issues including:

  • The after-effects of the ‘credit crunch’
  • The emerging economic power of China, India and Brazil
  • Data security and privacy
  • Business ethics
  • Cultural identity
  • Climate change

    Real life examples
    New opening vignettes introduce the main topic and show the business environment in real life. In addition, the book contains a wealth of shorter and longer case studies featuring companies such as Google, Amazon and Virgin Trains.

    Pedagogy
    Clearly written and user friendly, the book boasts a full range of learning tools which include: Learning Objectives, Thinking Around the Subject boxes, Review Questions, and Activities.



  • Product detaljer
    Sprog:
    Engelsk
    Sider:
    576
    ISBN-13:
    9780077130015
    Indbinding:
    Paperback
    Udgave:
    7
    ISBN-10:
    0077130014
    Udg. Dato:
    16 nov 2011
    Længde:
    21mm
    Bredde:
    196mm
    Højde:
    262mm
    Forlag:
    McGraw-Hill Education - Europe
    Oplagsdato:
    16 nov 2011
    Forfatter(e):
    Ofte købt sammen
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