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The Branded Mind
- What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand
Engelsk Hardback
The Branded Mind
- What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand
Engelsk Hardback

410 kr
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Om denne bog
Explore the developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, including personality, consumer behaviour, decision making and market segmentation.
Product detaljer
Sprog:
Engelsk
Sider:
272
ISBN-13:
9780749461256
Indbinding:
Hardback
Udgave:
ISBN-10:
074946125X
Kategori:
Udg. Dato:
3 feb 2011
Længde:
22mm
Bredde:
166mm
Højde:
243mm
Forlag:
Kogan Page Ltd
Oplagsdato:
3 feb 2011
Forfatter(e):
Kategori sammenhænge