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The Brand Book

- An insider’s guide to brand building for businesses and organizations
Af: Daryl Fielding Engelsk Paperback

The Brand Book

- An insider’s guide to brand building for businesses and organizations
Af: Daryl Fielding Engelsk Paperback
Tjek vores konkurrenters priser

Wonderful book which I couldn''t put down. - Charlie Marshall, CEO & Founder, Loaf
A healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UK
This needs to be in all marketing/communication colleges. - Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide
The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.
*A number one bestseller in branding and logo design* November 2022

Tjek vores konkurrenters priser
Normalpris
kr 240
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

Wonderful book which I couldn''t put down. - Charlie Marshall, CEO & Founder, Loaf
A healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UK
This needs to be in all marketing/communication colleges. - Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide
The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.
*A number one bestseller in branding and logo design* November 2022

Produktdetaljer
Sprog: Engelsk
Sider: 232
ISBN-13: 9781529420173
Indbinding: Paperback
Udgave:
ISBN-10: 1529420172
Kategori: Reklame
Udg. Dato: 6 okt 2022
Længde: 23mm
Bredde: 199mm
Højde: 145mm
Forlag: Quercus Publishing
Oplagsdato: 6 okt 2022
Forfatter(e): Daryl Fielding
Forfatter(e) Daryl Fielding


Kategori Reklame


ISBN-13 9781529420173


Sprog Engelsk


Indbinding Paperback


Sider 232


Udgave


Længde 23mm


Bredde 199mm


Højde 145mm


Udg. Dato 6 okt 2022


Oplagsdato 6 okt 2022


Forlag Quercus Publishing