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The Art Firm

- Aesthetic Management and Metaphysical Marketing
Af: Pierre Guillet de Monthoux Engelsk Hardback

The Art Firm

- Aesthetic Management and Metaphysical Marketing
Af: Pierre Guillet de Monthoux Engelsk Hardback
Tjek vores konkurrenters priser
This title explores the seemingly unorthodox alliance of the arts, management and marketing. Using case studies of successful art managers, the author illustrates the creative role - so central to value-making in contemporary economies - performed by aesthetic play in art firms.
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This title explores the seemingly unorthodox alliance of the arts, management and marketing. Using case studies of successful art managers, the author illustrates the creative role - so central to value-making in contemporary economies - performed by aesthetic play in art firms.
Produktdetaljer
Sprog: Engelsk
Sider: 408
ISBN-13: 9780804748131
Indbinding: Hardback
Udgave:
ISBN-10: 0804748136
Udg. Dato: 13 jan 2004
Længde: 29mm
Bredde: 162mm
Højde: 234mm
Forlag: Stanford University Press
Oplagsdato: 13 jan 2004
Forfatter(e) Pierre Guillet de Monthoux


Kategori Salgs- & markedsføringsledelse


ISBN-13 9780804748131


Sprog Engelsk


Indbinding Hardback


Sider 408


Udgave


Længde 29mm


Bredde 162mm


Højde 234mm


Udg. Dato 13 jan 2004


Oplagsdato 13 jan 2004


Forlag Stanford University Press