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The Anime Boom in the United States

- Lessons for Global Creative Industries
Af: Michal Daliot-Bul, Nissim Otmazgin Engelsk Hardback

The Anime Boom in the United States

- Lessons for Global Creative Industries
Af: Michal Daliot-Bul, Nissim Otmazgin Engelsk Hardback
Tjek vores konkurrenters priser

The Anime Boom in the United States provides a comprehensive and empirically-grounded study of the various stages of anime marketing and commercial expansion into the United States. It also examines the supporting organizational and cultural processes, thereby describing a transnational, embedded system for globalizing and localizing commodified culture.

Focusing primarily on television anime series but also significant theatrical releases, the book draws on several sources, including in-depth interviews with Japanese and American professionals in the animation industry, field research, and a wide-scale market survey. The authors investigate the ways in which anime has been exported to the United States since the 1960s, and explore the transnational networks of anime production and marketing. They also investigate the many cultural and artistic processes anime inspired.

The analysis of the rise and fall of the U.S. anime boom is the starting point for a wider investigation of the multidirectional globalization of contemporary culture and the way in which global creative industries operate in an age of media digitalization and convergence. This story carries broad significance for those interested in understanding the dynamics of power structures in cultural and media globalization.

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The Anime Boom in the United States provides a comprehensive and empirically-grounded study of the various stages of anime marketing and commercial expansion into the United States. It also examines the supporting organizational and cultural processes, thereby describing a transnational, embedded system for globalizing and localizing commodified culture.

Focusing primarily on television anime series but also significant theatrical releases, the book draws on several sources, including in-depth interviews with Japanese and American professionals in the animation industry, field research, and a wide-scale market survey. The authors investigate the ways in which anime has been exported to the United States since the 1960s, and explore the transnational networks of anime production and marketing. They also investigate the many cultural and artistic processes anime inspired.

The analysis of the rise and fall of the U.S. anime boom is the starting point for a wider investigation of the multidirectional globalization of contemporary culture and the way in which global creative industries operate in an age of media digitalization and convergence. This story carries broad significance for those interested in understanding the dynamics of power structures in cultural and media globalization.

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Produktdetaljer
Sprog: Engelsk
Sider: 230
ISBN-13: 9780674976993
Indbinding: Hardback
Udgave:
ISBN-10: 0674976991
Kategori: Film og biografer
Udg. Dato: 27 nov 2017
Længde: 20mm
Bredde: 236mm
Højde: 159mm
Forlag: Harvard University, Asia Center
Oplagsdato: 27 nov 2017
Forfatter(e): Michal Daliot-Bul, Nissim Otmazgin
Forfatter(e) Michal Daliot-Bul, Nissim Otmazgin

Kategori Film og biografer

ISBN-13 9780674976993

Sprog Engelsk

Indbinding Hardback

Sider 230

Udgave

Længde 20mm

Bredde 236mm

Højde 159mm

Udg. Dato 27 nov 2017

Oplagsdato 27 nov 2017

Forlag Harvard University, Asia Center

Kategori sammenhænge