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The Advertising Effect: How to Change Behaviour
Engelsk Paperback
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The Advertising Effect: How to Change Behaviour
Engelsk Paperback

375 kr
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Om denne bog
Want to know how to influence other people''s behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider''s guide, to the ultimate behaviour change industry - advertising.
Product detaljer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9780195593921
Indbinding:
Paperback
Udgave:
ISBN-10:
0195593928
Kategori:
Udg. Dato:
28 maj 2014
Længde:
18mm
Bredde:
227mm
Højde:
154mm
Forlag:
Oxford University Press Australia
Oplagsdato:
28 maj 2014
Forfatter(e):
Kategori sammenhænge