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Technology Strategy for Managers and Entrepreneurs
- Pearson New International Edition
Engelsk Paperback
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Technology Strategy for Managers and Entrepreneurs
- Pearson New International Edition
Engelsk Paperback

1.041 kr
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Om denne bog

For undergraduate and graduate courses in technology strategy, management of innovation and technology, technology entrepreneurship, and engineering management.

This book emphasizes how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance. It helps students to understand the process of technological change; the ways that firms come up with innovations; the strategies that firms use to benefit from innovation; and the process of formulating technology strategy.

Product detaljer
Sprog:
Engelsk
Sider:
388
ISBN-13:
9781292040325
Indbinding:
Paperback
Udgave:
ISBN-10:
1292040327
Kategori:
Udg. Dato:
1 nov 2013
Længde:
11mm
Bredde:
276mm
Højde:
218mm
Forlag:
Pearson Education Limited
Oplagsdato:
1 nov 2013
Forfatter(e):
Kategori sammenhænge