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Tactical Inclusion

- Difference and Vulnerability in U.S. Military Advertising
Af: Jeremiah Favara Engelsk Paperback

Tactical Inclusion

- Difference and Vulnerability in U.S. Military Advertising
Af: Jeremiah Favara Engelsk Paperback
Tjek vores konkurrenters priser
The revolution in military recruitment advertising to people of color and women played an essential role in making the US military one of the most diverse institutions in the United States. Starting at the dawn of the all-volunteer era, Jeremiah Favara illuminates the challenges at the heart of military inclusion by analyzing recruitment ads published in three commercial magazines: Sports Illustrated, Cosmopolitan, and Ebony. Favara draws on Black feminism, critical race theory, and queer of color critique to reveal how the military and advertisers affected change by deploying a set of strategies and practices called tactical inclusion. As Favara shows, tactical inclusion used representations of servicemembers in the new military to connect with people susceptible to recruiting efforts and rendered these new audiences vulnerable to, valuable to, and subject to state violence. Compelling and eye-opening, Tactical Inclusion combines original analysis with personal experience to chart advertising’s role in building the all-volunteer military.
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The revolution in military recruitment advertising to people of color and women played an essential role in making the US military one of the most diverse institutions in the United States. Starting at the dawn of the all-volunteer era, Jeremiah Favara illuminates the challenges at the heart of military inclusion by analyzing recruitment ads published in three commercial magazines: Sports Illustrated, Cosmopolitan, and Ebony. Favara draws on Black feminism, critical race theory, and queer of color critique to reveal how the military and advertisers affected change by deploying a set of strategies and practices called tactical inclusion. As Favara shows, tactical inclusion used representations of servicemembers in the new military to connect with people susceptible to recruiting efforts and rendered these new audiences vulnerable to, valuable to, and subject to state violence. Compelling and eye-opening, Tactical Inclusion combines original analysis with personal experience to chart advertising’s role in building the all-volunteer military.
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Produktdetaljer
Sprog: Engelsk
Sider: 272
ISBN-13: 9780252087820
Indbinding: Paperback
Udgave:
ISBN-10: 0252087828
Kategori: Feminisme og feministisk teori
Udg. Dato: 9 apr 2024
Længde: 24mm
Bredde: 230mm
Højde: 152mm
Forlag: University of Illinois Press
Oplagsdato: 9 apr 2024
Forfatter(e): Jeremiah Favara
Forfatter(e) Jeremiah Favara

Kategori Feminisme og feministisk teori

ISBN-13 9780252087820

Sprog Engelsk

Indbinding Paperback

Sider 272

Udgave

Længde 24mm

Bredde 230mm

Højde 152mm

Udg. Dato 9 apr 2024

Oplagsdato 9 apr 2024

Forlag University of Illinois Press