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Superior Customer Value

- Finding and Keeping Customers in the Now Economy
Af: Art Weinstein Engelsk Paperback

Superior Customer Value

- Finding and Keeping Customers in the Now Economy
Af: Art Weinstein Engelsk Paperback
Tjek vores konkurrenters priser

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance.

By benchmarking the best companies in the world, Weinstein shows students and marketers what it really means to create exceptional value for customers in the Now Economy. Learn how to transform companies by competing via the 5-S framework – speed, service, selection, solutions and sociability. Other valuable tools such as the Customer Value Funnel, Service-Quality-Image-Price (SQIP) framework, SERVQUAL, and the Customer Value/Retention Model frame the reader’s thinking on how to improve marketing operations to create customer-centered organizations.

This edition features a stronger emphasis on marketing thinking, planning and strategy, as well as new material on the Now Economy, millennials, customer obsession, business models, segmentation and personalized marketing, customer experience management and customer journey mapping, value pricing, customer engagement, relationship marketing and technology, marketing metrics and customer loyalty and retention. Built on a solid research basis, this practical and action-oriented book will give students and managers an edge in improving their marketing operations to create superior customer experiences.

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Tjek vores konkurrenters priser
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Tjek vores konkurrenters priser

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance.

By benchmarking the best companies in the world, Weinstein shows students and marketers what it really means to create exceptional value for customers in the Now Economy. Learn how to transform companies by competing via the 5-S framework – speed, service, selection, solutions and sociability. Other valuable tools such as the Customer Value Funnel, Service-Quality-Image-Price (SQIP) framework, SERVQUAL, and the Customer Value/Retention Model frame the reader’s thinking on how to improve marketing operations to create customer-centered organizations.

This edition features a stronger emphasis on marketing thinking, planning and strategy, as well as new material on the Now Economy, millennials, customer obsession, business models, segmentation and personalized marketing, customer experience management and customer journey mapping, value pricing, customer engagement, relationship marketing and technology, marketing metrics and customer loyalty and retention. Built on a solid research basis, this practical and action-oriented book will give students and managers an edge in improving their marketing operations to create superior customer experiences.

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Produktdetaljer
Sprog: Engelsk
Sider: 206
ISBN-13: 9780815390930
Indbinding: Paperback
Udgave: 4
ISBN-10: 0815390939
Kategori: Salg og marketing
Udg. Dato: 17 dec 2018
Længde: 27mm
Bredde: 226mm
Højde: 152mm
Forlag: Taylor & Francis Inc
Oplagsdato: 17 dec 2018
Forfatter(e): Art Weinstein
Forfatter(e) Art Weinstein

Kategori Salg og marketing

ISBN-13 9780815390930

Sprog Engelsk

Indbinding Paperback

Sider 206

Udgave 4

Længde 27mm

Bredde 226mm

Højde 152mm

Udg. Dato 17 dec 2018

Oplagsdato 17 dec 2018

Forlag Taylor & Francis Inc