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Strategic Leadership in the Business School

- Keeping One Step Ahead
Af: Fernando Fragueiro, Howard Thomas Engelsk Hardback

Strategic Leadership in the Business School

- Keeping One Step Ahead
Af: Fernando Fragueiro, Howard Thomas Engelsk Hardback
Tjek vores konkurrenters priser
Business schools have come under fire in recent years with criticisms centring on their academic rigour and the relevance of business education to the ''real'' world of management. Alongside this ongoing debate, increasing international competition and media rankings have led to a fierce struggle between business schools for positioning and differentiation. These are among the challenges that are faced by the Dean of the modern-day business school. In this book, Fernando Fragueiro and Howard Thomas show how Deans of business schools can meet such challenges in terms of strategic direction setting and the execution of their leadership role. Drawing on their invaluable experience as Deans of highly successful business schools, they present a series of case studies to show how leaders of five leading business schools (IMD, LBS, INSEAD, IAE and Warwick) have built effective strategies in the context of internal and external political pressures.
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Business schools have come under fire in recent years with criticisms centring on their academic rigour and the relevance of business education to the ''real'' world of management. Alongside this ongoing debate, increasing international competition and media rankings have led to a fierce struggle between business schools for positioning and differentiation. These are among the challenges that are faced by the Dean of the modern-day business school. In this book, Fernando Fragueiro and Howard Thomas show how Deans of business schools can meet such challenges in terms of strategic direction setting and the execution of their leadership role. Drawing on their invaluable experience as Deans of highly successful business schools, they present a series of case studies to show how leaders of five leading business schools (IMD, LBS, INSEAD, IAE and Warwick) have built effective strategies in the context of internal and external political pressures.
Produktdetaljer
Sprog: Engelsk
Sider: 284
ISBN-13: 9780521116121
Indbinding: Hardback
Udgave:
ISBN-10: 0521116120
Udg. Dato: 31 mar 2011
Længde: 22mm
Bredde: 162mm
Højde: 236mm
Forlag: Cambridge University Press
Oplagsdato: 31 mar 2011
Forfatter(e) Fernando Fragueiro, Howard Thomas


Kategori Forretningsstrategier


ISBN-13 9780521116121


Sprog Engelsk


Indbinding Hardback


Sider 284


Udgave


Længde 22mm


Bredde 162mm


Højde 236mm


Udg. Dato 31 mar 2011


Oplagsdato 31 mar 2011


Forlag Cambridge University Press

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