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Strategic Copywriting
- How to Create Effective Advertising
Engelsk Paperback
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Strategic Copywriting
- How to Create Effective Advertising
Engelsk Paperback

708 kr
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Om denne bog
When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads.In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.
Product detaljer
Sprog:
Engelsk
Sider:
310
ISBN-13:
9781442244085
Indbinding:
Paperback
Udgave:
ISBN-10:
1442244089
Kategori:
Udg. Dato:
5 nov 2015
Længde:
22mm
Bredde:
255mm
Højde:
179mm
Forlag:
Rowman & Littlefield
Oplagsdato:
5 nov 2015
Forfatter(e):
Kategori sammenhænge