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Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales
Engelsk Paperback
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Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales
Engelsk Paperback

306 kr
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Om denne bog
In this revised edition of her best-seller, noted sales consultant Linda Richardson offers salespeople the tools they need to successfully use customer-focused, dialogue selling. Featuring real-world dialogue samples, helpful dos and don’ts, self-tests, checklists, and other useful tools, this guide offers insight on every aspect of face-to-face selling, from the initial introduction through the needs identification and the negotiation of terms and price to the successful close, with prime emphasis on the six critical skills necessary to the dialogue-driven sales call: presence, rapport building, questioning, listening, product positioning, and checking.
Product detaljer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9780070525580
Indbinding:
Paperback
Udgave:
2
ISBN-10:
0070525587
Kategori:
Udg. Dato:
16 nov 1997
Længde:
20mm
Bredde:
150mm
Højde:
226mm
Forlag:
McGraw-Hill Education - Europe
Oplagsdato:
16 nov 1997
Forfatter(e):
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