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Statistical Modeling for Management

Af: Luiz A M Moutinho, Graeme D Hutcheson Engelsk Paperback

Statistical Modeling for Management

Af: Luiz A M Moutinho, Graeme D Hutcheson Engelsk Paperback
Tjek vores konkurrenters priser
Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications.

The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems.

Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques.

A bank of downloadable data sets to compliment the tables provided in the textbook are provided free for you.

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Tjek vores konkurrenters priser
Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications.

The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems.

Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques.

A bank of downloadable data sets to compliment the tables provided in the textbook are provided free for you.

Produktdetaljer
Sprog: Engelsk
Sider: 256
ISBN-13: 9780761970125
Indbinding: Paperback
Udgave:
ISBN-10: 0761970126
Kategori: Salg og marketing
Udg. Dato: 12 feb 2008
Længde: 17mm
Bredde: 241mm
Højde: 172mm
Forlag: SAGE Publications Inc
Oplagsdato: 12 feb 2008




ISBN-13 9780761970125


Sprog Engelsk


Indbinding Paperback


Sider 256


Udgave


Længde 17mm


Bredde 241mm


Højde 172mm


Udg. Dato 12 feb 2008


Oplagsdato 12 feb 2008


Forlag SAGE Publications Inc

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