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Start-up
- A Practical Guide to Starting and Running a New Business
Engelsk Paperback
Start-up
- A Practical Guide to Starting and Running a New Business
Engelsk Paperback

429 kr
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Om denne bog

This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create a business plan and raise initial capital. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.

Product detaljer
Sprog:
Engelsk
Sider:
146
ISBN-13:
9783030068714
Indbinding:
Paperback
Udgave:
ISBN-10:
3030068714
Kategori:
Udg. Dato:
28 dec 2018
Længde:
27mm
Bredde:
155mm
Højde:
234mm
Forlag:
Springer Nature Switzerland AG
Oplagsdato:
28 dec 2018
Forfatter(e):
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