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Social Media Strategy
- Tools for Professionals and Organizations
Engelsk Paperback
Social Media Strategy
- Tools for Professionals and Organizations
Engelsk Paperback

880 kr
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Om denne bog

"Finally, a social media text that combines liberal arts and social science intellectualism with practical, real-world tips for success in this crucial aspect of professional communications. Its value goes beyond the classroom – everything in the book will resonate with and be useful to PR pros already engaged in social media management."

—Ray Begovich, Franklin College

 

Social Media Strategy: Tools for Professionals and Organizations shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so the book focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today’s social media managers.

Product detaljer
Sprog:
Engelsk
Sider:
328
ISBN-13:
9781506346243
Indbinding:
Paperback
Udgave:
ISBN-10:
1506346243
Kategori:
Udg. Dato:
24 okt 2017
Længde:
14mm
Bredde:
230mm
Højde:
157mm
Forlag:
SAGE Publications Inc
Oplagsdato:
24 okt 2017
Forfatter(e):
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