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Strategic Media Planning and Buying

- Integration of Traditional and Digital Media
Af: Basant Rathore Engelsk Paperback

Strategic Media Planning and Buying

- Integration of Traditional and Digital Media
Af: Basant Rathore Engelsk Paperback
Tjek vores konkurrenters priser

This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers.

The book cuts through and demystifies complex media jargon and theories to provide an understanding of the key concepts for developing a media mix that will yield results for businesses. It discusses media research and theories and offers marketers suggestions on how to use both traditional and digital media effectively to build brands. The first section of the book introduces the basics of media theory, including data collection methodologies and their application. The second section covers the fundamentals of planning a media strategy and advertising plans and campaigns based on the goals of the company or brand. The third section discusses the practical nuances of planning – like media mix selections, media vehicle selections and media buying across all types of media.

This book will be of interest to students and researchers of business and management studies, media and communication studies as well as to marketing and media professionals working in different sectors of business.

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This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers.

The book cuts through and demystifies complex media jargon and theories to provide an understanding of the key concepts for developing a media mix that will yield results for businesses. It discusses media research and theories and offers marketers suggestions on how to use both traditional and digital media effectively to build brands. The first section of the book introduces the basics of media theory, including data collection methodologies and their application. The second section covers the fundamentals of planning a media strategy and advertising plans and campaigns based on the goals of the company or brand. The third section discusses the practical nuances of planning – like media mix selections, media vehicle selections and media buying across all types of media.

This book will be of interest to students and researchers of business and management studies, media and communication studies as well as to marketing and media professionals working in different sectors of business.

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Produktdetaljer
Sprog: Engelsk
Sider: 420
ISBN-13: 9781032724577
Indbinding: Paperback
Udgave:
ISBN-10: 1032724579
Kategori: Nyhedsmedier og journalistik
Udg. Dato: 31 maj 2024
Længde: 26mm
Bredde: 234mm
Højde: 156mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 31 maj 2024
Forfatter(e): Basant Rathore
Forfatter(e) Basant Rathore

Kategori Nyhedsmedier og journalistik

ISBN-13 9781032724577

Sprog Engelsk

Indbinding Paperback

Sider 420

Udgave

Længde 26mm

Bredde 234mm

Højde 156mm

Udg. Dato 31 maj 2024

Oplagsdato 31 maj 2024

Forlag Taylor & Francis Ltd