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Social Entrepreneurship for Development

- A Business Model
Af: Margaret Brindle Engelsk Paperback

Social Entrepreneurship for Development

- A Business Model
Af: Margaret Brindle Engelsk Paperback
Tjek vores konkurrenters priser

Social Entrepreneurship for Development, Second Edition, presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries. Readers will learn how producers can control the supply chain, including distribution to retail stores.

Focusing on Africa and least developed countries (LDCs), the authors demonstrate methods of utilizing intellectual property tools, producer ownership, market positioning, and branding for lucrative outcomes. Extensive research provides readers with a thorough understanding of what it means to work smarter in a developing business, while a rich set of international cases offers insight into the practical applications of brand positioning, trademarks, and licenses. This new edition features brand new chapters on funding and environmental, social, and government goals (ESGs).

With a dozen online workbooks to outline methodology, skills, tools, and case studies, Social Entrepreneurship for Development, Second Edition, remains a valuable resource for any student of social entrepreneurship or international development.

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Tjek vores konkurrenters priser
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Social Entrepreneurship for Development, Second Edition, presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries. Readers will learn how producers can control the supply chain, including distribution to retail stores.

Focusing on Africa and least developed countries (LDCs), the authors demonstrate methods of utilizing intellectual property tools, producer ownership, market positioning, and branding for lucrative outcomes. Extensive research provides readers with a thorough understanding of what it means to work smarter in a developing business, while a rich set of international cases offers insight into the practical applications of brand positioning, trademarks, and licenses. This new edition features brand new chapters on funding and environmental, social, and government goals (ESGs).

With a dozen online workbooks to outline methodology, skills, tools, and case studies, Social Entrepreneurship for Development, Second Edition, remains a valuable resource for any student of social entrepreneurship or international development.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 260
ISBN-13: 9781032618746
Indbinding: Paperback
Udgave: 2
ISBN-10: 1032618744
Kategori: Udviklingsstudier
Udg. Dato: 31 okt 2024
Længde: 25mm
Bredde: 246mm
Højde: 174mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 31 okt 2024
Forfatter(e): Margaret Brindle
Forfatter(e) Margaret Brindle

Kategori Udviklingsstudier

ISBN-13 9781032618746

Sprog Engelsk

Indbinding Paperback

Sider 260

Udgave 2

Længde 25mm

Bredde 246mm

Højde 174mm

Udg. Dato 31 okt 2024

Oplagsdato 31 okt 2024

Forlag Taylor & Francis Ltd

Kategori sammenhænge