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Serving Online Customers
- Lessons for Libraries from the Business World
Engelsk Paperback
Serving Online Customers
- Lessons for Libraries from the Business World
Engelsk Paperback

815 kr
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Om denne bog
Before the Web existed, anyone who wanted free information had to use the library. Now, a wealth of information on every possible service is accessible online. To compete in the digital age, libraries must provide outstanding customer service to their virtual users.In Serving Online Customers: Lessons for Libraries from the Business World, Donald A. Barclay carefully examines business literature to identify the best customer service practices of online companies and shows readers how to adapt these practices to the library environment. Chapter coverage includes these critical areas:·Improving the Self-Service Experience ·Bringing Reference Service to the Online Customer·Adding Libraries to the Distance Education Mix·Designing Library Websites for Both Trust and Pleasure·Implementing Recommendation Agents and Avatars into Online Services·Linking Continuous Assessment to Online Service ImprovementThis book will help any library greatly enhance their online users’ experience and help bring new users to the library.
Product detaljer
Sprog:
Engelsk
Sider:
232
ISBN-13:
9780810887329
Indbinding:
Paperback
Udgave:
ISBN-10:
0810887320
Udg. Dato:
23 jul 2014
Længde:
17mm
Bredde:
230mm
Højde:
152mm
Forlag:
Bloomsbury Publishing Plc
Oplagsdato:
23 jul 2014
Forfatter(e):
Kategori sammenhænge