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Run with Foxes
- Make Better Marketing Decisions
Engelsk Paperback
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Run with Foxes
- Make Better Marketing Decisions
Engelsk Paperback

232 kr
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Om denne bog

Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked – and what didn''t.

He’s been up close with some of the world’s finest marketers, and seen both successes and failures – sometimes on a colossal scale.

Run With Foxes is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions.

The fact is, most marketing lessons that get shared come from successful campaigns; marketers are too afraid to be honest about mistakes. But everyone makes mistakes in marketing: and there are hugely valuable and unique lessons to be learned from taking a closer look at failures big and small.

Breaking open marketing triumphs and disasters with brutal honesty, as well as sharing exclusive first-hand interviews with some of the world’s most respected marketers, this is the ultimate insider’s guide to being a better marketer.

Product detaljer
Sprog:
Engelsk
Sider:
188
ISBN-13:
9780857197726
Indbinding:
Paperback
Udgave:
ISBN-10:
085719772X
Kategori:
Udg. Dato:
7 apr 2020
Længde:
16mm
Bredde:
214mm
Højde:
139mm
Forlag:
Harriman House Publishing
Oplagsdato:
7 apr 2020
Forfatter(e):
Kategori sammenhænge