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Regulatory Fit & Persuasion Through Advocacy Messages & Narratives
Engelsk Paperback
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Regulatory Fit & Persuasion Through Advocacy Messages & Narratives
Engelsk Paperback

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Om denne bog
This book puts current research on regulatory fit and persuasion into the larger contexts of elaboration likelihood and transportation likelihood (the likelihood of becoming experientially engaged with a narrative). The author lays the groundwork by describing regulatory fit with prevention focus and promotion focus, how regulatory fit is operationally defined, and how it can affects judgements through feelings-as-information, metacognitive, and other processes. Then current research on how regulatory fit affects persuasion is reviewed through advocacy messages and through narratives, noting where interpretational ambiguities exist. Finally, how the effects of regulatory fit on persuasion might differ according to elaboration or transportation likelihood are speculated, according to whether the regulatory-fit experience results from an initial event unrelated to the communication or from engagement with the communication itself.
Product detaljer
Sprog:
Engelsk
Sider:
46
ISBN-13:
9781608768875
Indbinding:
Paperback
Udgave:
ISBN-10:
1608768872
Kategori:
Udg. Dato:
21 maj 2010
Længde:
5mm
Bredde:
156mm
Højde:
230mm
Forlag:
Nova Science Publishers Inc
Oplagsdato:
21 maj 2010
Forfatter(e):
Kategori sammenhænge